Foi em frente a um enorme outdoor da Calvin Klein em Manhattan, Nova Iorque, que a modelo, atriz e ativista negra Jari Jones abriu uma garrafa de champanhe enquanto a sua própria imagem olhava para as ruas da cidade.

A imagem dela própria, que está a correr o mundo, faz parte faz parte da campanha ‘Pride 2020’ da Calvin Klein, que integra nove modelos LGBTQ+ (Lésbicas, Gays, Bissexuais, Travestis, Transexuais).

“Foi uma honra e um prazer mostrar o meu autêntico eu nas imagens presentes num corpo que, muitas vezes, foi demonizado, assediado, que quiseram fazer parecer feio, indigno e até morto”, escreveu Jari Jones nas redes sociais.

 
 
 
 
 
 
 
 
 
 
 
 
 
 

There are moments that I heard about, that help you forget when the world told you “Never” !!! . . There are these moments I heard about about that help you heal when the society has tried to beat you down , over and over again. . . There are these very real moments that I heard about that help you feel affirmed even when you don’t see yourself. . . I’ve been searching my whole life for those moments, I got tired of looking for those moments. . . So I decided to create them. Not for me but for the next dreamer, outcast, queer, trans, disabled, fat, beautiful black, piece of starlight waiting for their moment to shine. . . It has been such an honor and pleasure to sit in my most authentic self and present imagery of a body that far to often has been demonized, harassed , made to feel ugly and unworthy and even killed. . . I present this image ,myself and all that my body stands for to my community and chosen family, in hope that they see themselves more clearly than ever and further realize that they are worthy of celebration , of compassion , of love and gratitude. . . - Thank you to @ryanmcginleystudios and the @calvinklein family for a collaboration that will hopefully be a symbol of hope and love during these moments. BLACK TRANS LIVES MATTER!! . . . . #calvinklein #blacklivesmatter #blacktranslivesmatter #transisbeautiful #queer #celebratemysize #actress #honormycurves #pride🌈 #bodydiversity #soho #effyourbeautystandards #curvygirl #curvemodel #influencer #billboard #plussize #plusmodel #influencer #plussizemodel #bodypositive #swimwear #campaign #newyork #melanin #model #ad #sponsored

Uma publicação partilhada por Jari Jones (@iamjarijones) a

 

Dois dias após a sua publicação, Jori Jones publicou outra onde denunciava mensagens de ódio que recebeu através das redes sociais, por ser uma das escolhas da campanha. “Não neste país” ou “a Calvin está louca” foram algumas das mensagens enviadas à ativista.

 
 
 
 
 
 
 
 
 
 
 
 
 
 

REVEALING THE UGLY : Learning today that though this ride will be such a blessing from the universe , god and the ancestors , there are things and people, miserable behind computer and phones screens that will try to suck out every ounce of joy I have left in my body. It comes with the territory I guess. It comes with showing the world that Black folks, that Trans folks , that Fat folks can be celebrated and loved and empowered publicly. I’m practicing self love everyday , I’m practicing boundaries everyday , I’m practicing balance everyday to armor myself for this fight but I know it’s gonna be a tough road ahead but like my queer trans ancestors belived, the people and the community and the youth I’m doing all this for ....are worth the mental ass kicking!!!!! Today I pull from the strength of @alokvmenon @huntythelion @tessholliday @luhshawnay @andrejworldwide @watchshayslay @ihartericka @aaron___philip @fatfemme and all of those who hold my heart strings , that have gone through mental and maybe sometimes physical ass kickings, but stayed resilient , so that I could reach this point today. Thank you for your words that are holding me today. Thank you for your words that are wiping the blood off my lip today. Thank you for your words that are allowing me to smile through the punches. Thank you for your words that remind me that we are worth it. . . #translivesmatter #blacklivesmatter . . #transgender #trans #blacklivesmatter #diversity #marginalized #thisisamerica #freedom #blacklivesmatter #bodydiversity #effyourbeautystandards #curvemodel #influencer #visiblyplussize #plussize #plusmodel ##plussizemodel #bodypositive #transmodel #revolution #liberation #newyork #editorialphotography #editorial #photography

Uma publicação partilhada por Jari Jones (@iamjarijones) a

 

Entre os outros oito modelos, que se estreiam nesta campanha no Mês do Orgulho LGBTQ+, estão Pablo Vittar, Chella Man, Gia Woods e Tommy Dorfman.

 
 
 
 
 
 
 
 
 
 
 
 
 
 

“We are the embodiment of a new history— a history renewed by reclamation and documentation. We are history. By being, we manifest the impossible.” . . . So excited to exist in the #BeingInHistory campaign with my wife @corey_meets_world that is uplifting and celebrating so many Black & Poc , Trans , GNC icons! It’s time for us to go back to the time when we saw ourselves as the royal GODS. . . Much thanks to @camilafalquez who is one of the greatest visionaries of our time. MUA : @agussuga_mua . #history #blacklivesmatter #blacktranslivesmatter #transisbeautiful #queer #celebratemysize #actress #honormycurves #pride🌈 #bodydiversity #painting #effyourbeautystandards #curvygirl #curvemodel #influencer #royal #plussize #plusmodel #influencer #plussizemodel #bodypositive #drapery #campaign #newyork #melanin #model #art

Uma publicação partilhada por Jari Jones (@iamjarijones) a

 
Lara Ferin